Our expertise
Four complementary areas
Strategy, distribution, 360° marketing and communication: four disciplines that answer one another, from the action plan to the message that airs.
Strategy
Map the route before walking it
A strategy is only worth something if it accounts for the real market. We build yours from the constraints and opportunities we observe on the ground.
- Market access
- Creating and improving the customer experience
- Cost reduction
- Adapting to new consumption trends
- Managing relationships and partners
- Responsiveness to market fluctuations
Distribution
Be where the consumer buys
Optimising resources while adapting to market shifts is the guiding principle. Mastering distribution channels is what makes it possible to hit targets rigorously in a market that is dynamic, fast-moving and highly competitive.
Within that logic, product availability in stores has to be secured through efficient, controlled means. This is what drives commercial performance and underpins the trade marketing approach.
The channels we cover
- Horeca
- LMT
- Tradi
- Modern
From factory to shelf
- 01 Factory
- 02 Distributor
- 03 Wholesalers
- 04 Retailers
- 05 CSM
360° Marketing
Build brand value across every touchpoint
360° marketing means making a brand speak with one voice wherever it is seen. In Senegal, that means working with local realities international plans often overlook.
Lock in the product mix
Adapt to local realities
Deliver the right message
Stay ahead of the competition
Work the trade marketing
Adapt to new technologies
Set up an activity review
Communication
Seven questions before the first message
Every piece of communication we produce starts by answering a set of questions. Until they have clear answers, no content gets made.
- 01 Who are we talking to?
- 02 What do we want to tell them?
- 03 What are we actually telling them?
- 04 What are their perceptions?
- 05 How do we hold their interest?
- 06 What did they understand?
- 07 What do we keep telling them?
Our audiovisual team then produces the content: filming, photography, editing and design.